vitaminwater Reset

Every bottle of vitaminwater has engaging copy on its label to incent shoppers to purchase and give a head nod to the brand’s humor. As vitaminwater released its newest flavor, it needed romance copy and was written by yours truly. The line “tastes just like a Pina Colada but with zero regrets in the morning” gives nod to the product intrinsic while also communicating brand voice. Along with bottle copy, we created engaging POS for its release.