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vitaminwater Label Me A Winner Contest

vitaminwater wanted us to create a summer retail program to get consumers engaged with the brand and keep them top of mind at shelf. We created a contest giving shoppers the opportunity to say what’s on their mind. Online they could design a digital vitaminwater label for the chance to see it in store, win cash and more. I wrote
social, in-store POS and website copy for the label generator and contest.

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