vitaminwater: Olympics

vitaminwater enlisted Megan Rapinoe to be their brand ambassador for the 2016 Olympic Games. The brand tasked us with getting retailers and shoppers excited about the brand while differentiating from the sponsorship clutter. We developed a 360-shopper promotion with grand prize experiences and POS communicating to shoppers that’s it’s dope to be the best, but it’s also great to try new things. we encouraged drinkers not only to try vitaminwater flavors but try something new as well.