Fanta Global Rebrand

In 2017, Fanta re-launched globally, presenting the brand in a variety of exciting ways, including: new-news about product reformulation, innovative packaging updates and a new brand campaign. To tell this story in a commercially viable way, we created a global shopper toolkit that was scalable across Modern and Traditional trade channels to drive global consistency. Copy for POS needed to be culturally adaptable and relevant across markets making the project challenging but fun.